Taxi advertising uses the iconic London taxi to communicate with your audience on a very personal level, they dominate city streets and urban areas, transporting your message across the city and into the minds of the consumer. They offer the ability for brands to influence a consumer in a thorough, trustworthy and hugely recognisable medium. Spending over 95% of their time in the city centre they target mass volumes of consumers with exterior branding whilst getting up close and personal with valuable ABC1 audiences inside the cab – over 80% of this group can instantly recall a brand they have seen using taxi advertising. Drive your brand directly into the hands of director level audiences using branded receipt pads.
Taxis also offer far more than just advertising…they are an invaluable PR tool, they can turn up at concerts, chauffeur VIP clients to your headquarters, attend the launch of restaurant, gatecrash sporting events and give out samples of your latest perfume.
You can’t fail to notice branded taxis in every major city across the UK, no matter where your location and with bespoke campaigns you can narrow down your target locations; for example to The city of London, Canary Wharf, Manchester Airport or Heathrow Airport – total campaign flexibility paired with an unrivalled captivating ability means taxi advertising is a must for many outdoor campaigns.
To understand the full potential of taxi advertising take a few minutes to watch this snippet from the amazing BBC series “Britain From Above”.
We can target your postcode with up to 60 different audiences.