Advertising on mobile phones/smart phones is to become one of the largest formats of out of home media; you can advertise your brand to people on the move. You can also advertise to theses people in targeted postal code areas throughout the UK. One of the greatest ways to target an audience that you have a specific web offering or a new app you want to show people. You can also direct these people to your existing website and they can order goods whilst on the move.
Advertising to a truly mobile audience allows you to tap into a market that has previously been hard to reach; for example: a financial service provider wished to target affluent people in and around Canary Wharf. With this product the financial service provider could tailor a campaign that enabled people accessing the web or phone apps (ft & news providers) they could then have a click through link to their new app. This in turn would enable people to engage with the brand offering whilst on the move. We set demographic and geographical routes and the software enables them to target that specific market.
Whether you wish to target a whole city or multiple cities the software enables you to tap into target specific markets.